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ESPN takes it up a notch for the 2016 US Open International promo

August 2, 2016
VFX applied to ESPN’s athleticism is eye candy for all sports lovers.ESPN goes 3D animated for the 2016 US Open international promo - 9iFX

This year’s US Open International promo combines Motion Graphics and live footage in a fully 3D animated environment.

Another season, another awesome commercial for the US Open for ESPN International! The creative folks at Anderson3 teamed up with us to complete this 3D  animated project which features crystalline, trophy-like buildings that rise up out of an epic fluid simulation and reflect feats of sportsmanship in their gleam. The project was creative directed by our very own VFX supervisor, Michael Miller, and co-creative directed by Anderson3’s Karl Baker.

This project was uniquely compiled with different 3D animated elements that allows for the client, VFX applied to ESPN’s athleticism is eye candy for all sports lovers.ESPN, to create a variety of different commercials with a few simple elements. We modeled and animated a 3D version of famous buildings and monuments from New York City and adding in some stylized motion graphics, we set up the project to be easily edited by the client. We delivered 2 separate 3D opening sequences, 2 transition panels, and 2 ending panels all with similar stylized Motion Graphics and stacked in such a way that the client could swap out the footage of the athletes and put in new, more relevant footage as the season progresses. With all of the talented athletes playing at peak performance and recorded for posterity, there’s no end to the number of possible commercials that can be made with this commercial toolkit.

We’re excited to see how many different possible commercials the creative folks at ESPN are able to create with these elements! Anyone have access to cable TV from Latin America? This commercial was created specifically for a Spanish speaking audience and will be shown more prominently in the Latin American territory than up here in North America.

The project was completed at 9iFX headquarters in Portland, Oregon, and used a combination of Maya, AfterEffects, and C4D to complete. Check out the complete project below:

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