CLIENT: JORDAN BRAND
In this campaign for the launch of Air Jordan 36, we were called in by Blue Ox Films’ creative team to lend our VFX and 3D expertise. We worked closely with Blue Ox to bring their creative vision to life, adding stunning visual effects and 3D elements that elevated the campaign to new heights.
CONCEPT
When it comes to all things Jordan Brand, the goal is to exude peak athleticism and coolness. For this campaign, the focus was on highlighting the shoe’s lightweight design, while infusing a playful and quirky vibe that draws on various pop culture references.
PROCESS
9iFX brought a wide range of services to the table, providing previs animation, 3D scans of the actual shoe, 2D compositing, digital light ribbon effects, title animations and motion graphics for both the product superiority video and the Manifesto spot.
CONCLUSION
Our team’s attention to detail and commitment to quality ensured that every aspect of the project was executed flawlessly, resulting in a stunning final product that truly showcased the shoes in all their glory. Both Jordan & Blue Ox Films Loved the results.