CLIENT: PRECOR AKA PELOTON COMMERCIAL
9iFX was thrilled to partner directly with Precor’s internal creative department on this campaign to overhaul the look and feel of their branding, adding a sleek, sexy style & distinct sound vibe to their line of commercial gym equipment.
CONCEPT
When Precor, reached to 9iFX wanting to revamp their look, the ask was simple – make it sexy, make it sleek, and make it badass, while still showing off the function & features of each piece of equipment.
PROCESS
We started by interviewing some of Precor’s top gym clients to discover what they wanted to see in their equipment. Then, using CAD files, we took that feedback and created a series of silky animations, highlighting the desirable features. We handled the entire campaign – from CG to sound, development to finalization.
CONCLUSION
The final result was a series of vignettes showing each equipment piece, and a 90 second hero collage of the full line. Our partners at Precor were beyond thrilled with how it all turned out. Then, to add icing on the cake, the campaign netted us 3 Telly Awards, including gold for 3D Animation.
The entire 9iFX team has been a joy to work with across multiple projects. They took our somewhat obscure visions and made them a mind-blowing reality, creating high-quality visual assets that left a strong impact on our audiences. I fully mirror the words of one of my colleagues: ‘creating something badass was a requirement, and 9iFX delivered’. Definitely consider 9iFX on your next VFX project – you won’t be disappointed.
Katie Alleven
Associate Marketing Manager, Precor
From creative concept to execution, we handled this entire campaign, start to finish. Here’s a glimpse into the mood boards we put together to kick off the creative design process. Utilizing CAD files, we rigged each model to make an animation ready file, and the added the finishing polish.
