Novoloop x ON Running Shoes Campaign
9iFX demonstrated the metamorphosis of a plastic bag into a pair of ON Shoes.
BRAND: NOVOLOOP X ON RUNNING SHOES
Novoloop & ON Running Shoes teamed up to create a recycled shoe, made from plastic waste. To illustrate the point, the creative team over at Blue Ox Films brought 9iFX in to create some dynamic 3D animations to illustrate the lifecycle of the shoes, from trash to trainers!