BRAND: NIKE
CLIENT: BLUE OX FILMS

9iFX was brought in by the creative folks at Blue Ox Films to deliver some high end 3D animated motion graphics to show what makes up the sole of a Nike shoe. This spot was made for the Nike REACT product superiority video. We started with our in-house 3D scanner, using an actual model provided by Nike. From there, our team of artists modeled out each individual groove in the shoe to ensure accuracy and quality, and animated the scan to show what you see here.